Conor Merriman
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Souki Belair

Brand Identity + Packaging Design

A passion project founded by Ferne McCann with her sister and friend; Souki Belair is a free-spirited UK clothing brand for women.


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The Souki Belair logo is composed of two elements; the name and the lobster. Both were hand-drawn using ink then digitally polished.

It was important that the free-spirited, yet luxurious nature of the brand's ethos were carried across all branding outcomes.

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